I am Florence Valdés, a graphic designer specializing in illustration, branding, character design, and editorial media. I view my work as an ecosystem in constant transformation, where each project is an organism that brings life and meaning to the whole.

I am passionate about visual communication, understood as a language that connects the human with the aesthetic, the natural with the conceptual.

I don't think of design as isolated pieces, but as part of a living system that evolves, adapts and generates authentic connections.

between people and messages.